I bought this for some friends who like steak. Wasn't long after they got it that I heard about them putting it on not only steak, but chicken, ribs, fish, rabbit, cornish game hen, salmon and everything else. Actually I think they're just cleaning out their fridge but heck what do I know. Bad part is they never have anything left to give me for sampling. So I bought my own, now I know why, great rib rub, better than my own which is really good.
Thank you Jake!